2020 People’s Choice Award – AIA East Tennessee

Regal selected MBI to renovate the existing West Town Mall movie theater into a full-service Regal Cinebarre entertainment destination. The project transformed the traditional cinema into a modern, dine-in movie theater experience designed to engage guests of all ages.

The scope included a full-service restaurant, luxury movie auditoriums, and innovative family interaction spaces. The design emphasizes a bright, rich, and durable environment suited for high-traffic use. MBI delivered a turnkey design solution, providing space planning, finish selections, and furniture design and coordination.

Custom design features include a large-scale mural celebrating Knoxville, warm wood accents, decorative tile, and vibrant color palettes. These elements create a dynamic, immersive atmosphere that enhances the overall guest experience.